MAM is made up of savvy and passionate cultural communications professionals, all with a deep knowledge and love for classical music, musical theater, opera, and dance, combined with prior work experiences for some of the world’s leading cultural organizations and artists.
Katlyn Morahan, Founder
Katlyn founded Morahan Arts & Media (MAM) in response to the increasing need for performing arts organizations and individual artists to stand out in the crowded entertainment landscape and garner the traction needed to help their performances reach new audiences. Starting as a one-person agency focused on traditional PR efforts, the company quickly grew to encompass a full suite of marketing and communications services with a four-person team. The company has served over 60 performing arts-related clients including presenting organizations, non-profit neighborhood improvement districts, orchestras, ensembles, choirs, and individuals in the genres of dance, opera, classical music, musical theater, and more.
Prior to founding MAM, Katlyn worked in the public relations and marketing departments at Carnegie Hall, where she executed publicity efforts for leading orchestras, ensembles, vocalists and instrumentalists. Katlyn was also the second staff member to join the American Associates of the National Theatre, the US-arm of London’s National Theatre, during a significant period in the organization's growth. She has had additional work experiences at NBC’s TODAY Show, Broadway public relations agency, Barlow-Hartman, financial services communications agency, Cognito, and the Delaware Theatre Company.
Katlyn holds a Masters degree in Performing Arts Administration from New York University, and undergraduate degrees in Broadcast Journalism and Spanish from Syracuse University. When not marketing today's arts offerings, she is inspiring the next generation of dancers and dance enthusiasts as a faculty member at Manhattan Movement and Arts Center Kids, Steps on Broadway's Youth Programs, and Shuffles Broadway Tap and Musical Theater School.
Katy Salomon, Account Director
Account Director Katy Salomon uses her experience in public relations, branding, artist management, and as a classically trained cellist to implement strategic press campaigns and media services for the artists and cultural organizations on the MAM roster. With strong relationships in both the press, artist management, and presenting facets of the music industry, Katy seeks innovative and comprehensive new ways to connect audiences with the arts they love. At MAM, Katy has spearheaded media campaigns for albums such as The Crossing's Grammy-winning album Zealot Canticles (Innova) and the International Contemporary Ensemble's portrait album of the music of Anna Thorvaldsdottir, AEQUA (Sono Luminus), which was named one of NPR's Best Albums of 2018. She has managed the growth of social media platforms for clients such as Orpheus Chamber Orchestra and the American Friends of the Israel Philharmonic; and led over-arching press campaigns for clients such as Pacific Opera Project (named 2018 Best Opera Company in LA), and the 20th anniversary of the Wet Ink Ensemble, named The New York Times' 2018 Best Ensemble of the Year. Previously as Publicist and Artist Manager at Jensen Artists, Katy worked on press campaigns for artists and organizations such as Sony Music Masterworks, Bang on a Can, American Composers Orchestra, guitarist Jason Vieaux, and many more. She has also held positions at 21C Media Group, Kirshbaum and Associates, Lois Cohn PR, and the Valley Entertainment Record Label.
Katy holds a Bachelor of Arts degree in Cello with a Minor in Business from Florida State University, and a Masters of Arts in Music Business from New York University.
Will Albach, Account Manager
Account Manager Will Albach is a creative and enthusiastic arts marketer specializing in social media, email marketing, website design, and data analytics. Will has collaborated with established arts organizations across the country and cultivated audiences through engaging campaigns. Working with MAM, he's managed the digital presence of Parsons Dance, The Boston Philharmonic, The New York Pops and the Richard Tucker Music Foundation, coordinating website, social media, and e-blast initiatives to grow reach, engagement and awareness. Additionally, he assists clients with graphic design, video editing, and on-site coverage of events – capturing content in real-time and live streaming performances. Previously, Will spent two summers in the Rocky Mountains working with Bravo! Vail Music Festival, promoting four world-class orchestras in residence, including the New York Philharmonic and the Academy of St Martin in the Fields. As an intern, he worked for Jazz at Lincoln Center marketing an array of musicians and concerts through ticket sales analyses, which informed future campaigns.
Will holds an undergraduate degree in Arts Administration from Wagner College, where he oversaw campus community development as a Head Resident Assistant and was president of the school’s only male a cappella group.